A blonde wig in pink rollers on a blue mannequin, surrounded by mirror balls

Your crown.Your story.Your moment.

Luxury wigs. Expert customization. Restorative beauty.

Shop wigs Shop boutique Book a consultation

Bluff Park · Hoover · Birmingham

Elana and Briana laughing over a tray of drinks at the salon cart

Welcome to

Sword & Crown

Beautiful hair. Personal attention. A little room to have fun. Sword & Crown brings luxury wigs, expert customization, and thoughtful salon care together for women with alternative hair needs. Whether you’re navigating hair loss or exploring a new look, we’ll help you find something that feels like you.

And because personal style goes beyond your hair, our boutique is filled with clothes, jewelry, accessories, and beauty favorites chosen to help you make it your own.

Meet your new crown

Really good hair. No explanation necessary. Shop our collection of luxury human hair wigs, thoughtfully selected for beautiful movement, natural-looking hairlines and the kind of hair you actually want to wear.

Coming soon

The first wigs and toppers are being washed, set and photographed now. Until the collection is live, the best way to find your crown is in the chair with us.

Book a private consultation Take the wig finder

The boutique

Find your style.

Your style doesn’t stop at your crown. Shop clothes with personality, jewelry worth making plans for, and the beauty favorites that earn their place on your vanity.

01Clothing / Apparel 02Accessories 03Products 04Jewelry 05Gifts 06Holiday

A blonde wig in pink rollers being styled on a blue mannequin

Good hair
changes
everything.

A stylist combing a client's long auburn hair during a consultation

A stylist's hand holding a section of a client's hair

Consultations

Come sit with us.

Finding the right wig shouldn't feel like guessing your way through an online checkout.

We'll talk hair, lifestyle, colour, fit, comfort and what you actually want — then help you find the crown that feels right.

Book your consultation

Not sure where to start?

Find your match.

01I'm experiencing hair lossComfort, security and beautiful hair that feels like you.→ 02I want a new lookLuxury human hair wigs without the commitment.→ 03I need help choosingThat's literally what we're here for.→

A brunette wig being coloured with leopard-print foils

Find my crown

The wig finder

Six questions.
Two minutes.

No email needed and nothing saved — just a clear place to begin. It always ends with a person, not just a product.

Step 1 of 5

Services

More than great hair.

Sword & Crown isn't just a wig boutique. We're a full-service salon and restorative beauty studio built around the way you actually want to look and feel.

A mirror-ball cocktail on a black tray against a pink backdrop

Spa ServicesScalp wellness, red light and clinical facials

Natalie Henderson, our restorative tattoo artist, seated with a leopard-print telephone

Restorative ArtistryComing soonReconstructive nano brows and restorative tattooing

Jennifer curling a long blonde wig on a mannequin head

The SalonWig cuts, styling, colour and maintenance

A stylist working around a client’s face

Reconstructive ExtensionsComing soonExtensions and integrations — inquiries welcome

Wig MaintenanceCleansed, conditioned, and styled for your next great hair day.

Leopard foil pouch, tint bowl and brushes

Alterations and RepairsRefit, repaired, brought back to life

Every wig purchase includes a complimentary Fringe Benefits service and The Shape-Up Cut.

Cut.Color.Customize.Crown.

Yes, it's a wig.
That's kind of the point.

Wear it quietly. Wear it boldly. Wear it your way. We cut, color, fit, and style your crown—and show you how to care for it—so you can enjoy hair that works for your life.

See the salon menu

Hair loss

You don't have to figure this out alone.

Hair loss changes more than your hair. Finding the right solution can feel overwhelming — and that's exactly why Sword & Crown exists.

We offer private consultations, thoughtful guidance and beautiful alternative-hair solutions for women experiencing alopecia, chemotherapy-related hair loss, hormonal changes, thinning and other forms of hair loss.

Book a private consultation

Elana, without her wig, smiling against a pink backdrop

Proof is in the hair

The good hair gallery.

A little inspiration from our world: beautiful hair, creative details, and the people who bring Sword & Crown to life.

Maddie in a pink apron, hairdryer in hand, against the pink backdrop

Mirror balls with pink sectioning clips and a comb

Elana and Briana at the pink salon cart with mirror balls

The Sword & Crown team of five together in the studio

A hand on leopard-print foils beside the tint bowl and mirror balls

A stylist’s hands sectioning a client’s hair with a comb

Meet the founder

Hi, I'm Elana.

I’m a wife, a young mother in my thirties, and a woman who believes that something beautiful can grow from the hardest parts of our stories. Sword & Crown is mine.

After more than twenty years of wearing wigs, I’ve learned a lot about finding, fitting, styling, and caring for alternative hair. I’ve also learned how much it matters to have someone beside you who understands. That’s why I created Sword & Crown.

Read Elana’s Story